How​‍​‌‍​‍‌​‍​‌‍​‍‌ to Create Discreet Yet Compliant 420 Packaging for Online Cannabis Sales

When you’re selling cannabis online, your packaging must do more than just carry the product. In fact, it must safeguard the item, please the authorities, and preserve your customer’s anonymity simultaneously. By choosing the right 420 packaging strategy from the outset, you not only ensure you won’t waste time, energy, and money but also avoid legal issues.

Why Odor Control Matters

Since smell is often the first to give a package away, it really pays to invest in odor-proof packaging. And, vacuum-sealed Mylar bags continue to be preferred in the industry, not without reason. First, the oxygen transmission rate is minimal, so the freshness is retained; secondly, odors hardly, if at all, manage to get through. If you want something more, how about a three-layer setup with a compliant inner container, an odor-proof middle seal, and a plain outer box?

Balancing Branding and Stealth Packaging

You don’t have to present a dull face of your brand if you decide to stealth that packaging. In fact, 420 packaging that communicates neutrality on the outside without any logos or any hint of cannabis is the best way to keep the brand experience for the inside. Branded inner liners or customized inserts can make a customer’s unboxing moment memorable without revealing what’s inside to the whole world.

Below is what your 420 packaging must at least have before anything is shipped:

• A child-resistant closure (capable of restricting access to children younger than 5 years).
• Tamper-evident seal to help customers spot interference.
• Opaque outer layer for edibles.
• Required warning labels, including the California universal cannabis symbol, where applicable.
• No health claims, no imagery attractive to children.
• All label text needs to be in a minimum 6-point font.

Go for the Right Packaging Partner

There are quite a few suppliers out there who are unfortunately lacking when it comes to knowledge in the cannabis space. Therefore, it is always a good idea to go with a packaging provider that has an excellent track record in compliant 420 packaging, possesses material certification documents, and offers customization not only for stealth but also for branding. You should request samples and compliance documents, and confirm that they keep themselves abreast of changing state regulations. Your risk is minimized the moment you find the right partner, and what’s more, your time-to-market is quicker.